SEO software that tells you the truth
Our mission
Most websites don’t struggle because their owners lack effort — they struggle because SEO work is scattered across a dozen tools, data is hard to trust, and the recurring tasks never quite get done.
We’re building one workspace where technical audits, keyword research, rank tracking, competitor insight, AI-assisted content and automation share the same projects and the same data — so a team can see what matters, fix it, and keep it fixed.
Every number in SeoTools comes from our own crawler, from a licensed data provider, or from Google’s own APIs. When we don’t have data, we say so.
One platform
Audits, research, tracking, content and automation in one place.
Built for teams
Workspaces, roles, approvals and white-label reporting.
Fair pricing
A free plan forever and clear limits on every paid plan.
Responsible AI
AI drafts and suggests; people review and decide.
How we build SeoTools
Real data, or no data
We never invent metrics. When a data source isn’t connected, the product says so instead of showing estimates dressed up as facts.
Humans approve what matters
Automation handles the repetitive work, but publishing content and changing anything external always waits for a person.
Explain every recommendation
Each issue comes with what it is, why it matters and how to fix it — so your team learns, not just follows.
Privacy & security by default
Two-factor authentication, role-based access, encrypted provider credentials and payments handled by trusted processors.
See it on your own website
Create a free account in under a minute. No credit card required — upgrade only when you need more.