Automation engine

SEO workflows that run themselves.

Build workflows from triggers, conditions and actions. Re-crawl every Monday, alert the team when the health score drops, generate AI fix recommendations or email a report — automatically.

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Automation workflows are included from the Professional plan.

app › automation › workflowIllustrative preview

Trigger

Every Monday at 06:00

Action

Run site audit

Up to 500 pages

Condition

Health score is below 80

Action

Generate AI fix recommendations

Action

Notify team & email report

Approval gate

Publish to WordPress

Waits for an owner or admin

Why it matters

What you get with Automation

Schedules & events

Run hourly, daily, weekly or monthly — or react to audit and ranking events.

Conditions

Only continue when it matters, e.g. health score below 80 or errors increased.

Chained actions

Audit, check rankings, notify, generate recommendations and send reports in one flow.

Approval gates

Publishing and other external changes always wait for an owner or admin to approve.

Capabilities

What’s included

Triggers: schedule (hourly / daily / weekly / monthly), audit completed, rank changed, manual

Conditions on health score, error and warning counts, score delta and ranking changes

Actions: run audit, check rankings, notify team, AI fix recommendations, AI content briefs, email report, publish to WordPress

Ready-made templates to start from

Execution history with retries and test runs

Human approval for consequential steps

Where the data comes from

Workflows use the same crawler, data providers and AI provider as the rest of the platform — each step is logged in the execution history.

Get started in three steps

1
Choose a trigger
A schedule or an event such as “audit completed”.
2
Add conditions & actions
Decide when to continue and what should happen.
3
Approve what matters
Review pending steps that publish or change things externally.