Product tour

See how SeoTools works

A six-step walkthrough of the platform — from adding your website to automating the SEO work you do every week. Screens below are illustrative previews.

Product preview · sample data
Project
example-store.com
Audit complete
86Health
+9 since last crawl
46
Keywords in top 10
412
Pages crawled
5
Workflows active
Step 1 · Set up

Add your website in under a minute

Create a project with your domain, a few competitors and the keywords you care about. Verify ownership via DNS TXT record, meta tag or HTML file to unlock every feature.

  • Domain, competitors and keywords in one form
  • Ownership verification (DNS, meta tag or file)
  • Invite teammates with Admin, Member or Viewer roles
Create your first project
Illustrative preview
Website
example-store.com
Competitors
rival-one.example, rival-two.example
Keywords
seo audit tool, technical seo checklist, …
Ownership verified via DNS TXT record
Create project
Step 2 · Audit

Crawl the site and see what to fix first

The crawler checks every page against 35+ technical and on-page rules and returns a health score with issues grouped by severity. Click any issue to see affected URLs and how to fix it.

  • Errors, warnings and notices with fix guidance
  • Affected URLs and full page inventory
  • CSV exports and audit history
Learn more
Illustrative preview
86
Health
3
Errors
24
Warn.
27
Notices
Issues by priority412 pages crawled
  • Broken internal links3
  • Missing meta description14
  • Redirect chains6
  • Images missing alt text27
  • Duplicate titles4
Step 3 · Research

Find the keywords worth winning

Expand seed terms into keyword ideas with volume, CPC and difficulty from your connected data provider, classify search intent and cluster ideas into topics.

  • Metrics from licensed providers such as DataForSEO
  • Search-intent classification and clustering
  • Keyword gaps versus competitors
Learn more
Illustrative preview
seo audit United States
KeywordVolumeKD
technical seo checklist2.4K38
best seo audit tool1.9K61
site audit software pricing72044
how to fix redirect chains48022
canonical tag checker1.1K35
Step 4 · Track

Watch rankings move

Track positions on desktop and mobile by country. Visibility trends and ranking distribution show progress at a glance.

  • Scheduled and on-demand ranking checks
  • Top 3 / 10 / 100 distribution
  • “Rank changed” events for automations
Learn more
Illustrative preview
Visibility trend improving
Top 318%
Top 1046%
Top 10088%
seo audit tool#43
keyword rank tracker#71
technical seo checklist#25
Step 5 · Create

Brief, write and approve content with AI

Generate briefs, outlines, articles and meta tags, check readability, and move drafts through review and approval before publishing to WordPress.

  • Multiple AI generators, credit-based
  • Review → approve workflow with roles
  • Explicit publishing — never automatic
Learn more
Illustrative preview
In reviewArticle · 1,420 words

The Technical SEO Audit Checklist: What to Fix First

Readability
64Standard
Search preview
Technical SEO Audit Checklist (2026)
A prioritized checklist for finding the technical issues that hold rankings back…
Approve
Step 6 · Automate

Let the recurring work run itself

Combine schedules or events with conditions and actions: re-crawl weekly, alert the team when the score drops, generate AI fix recommendations and email a report.

  • Schedules and event triggers
  • Conditions on audit and ranking data
  • Approval gates for consequential steps
Learn more
Illustrative preview
Trigger
Every Monday at 06:00
Action
Run site audit
Up to 500 pages
Condition
Health score is below 80
Action
Generate AI fix recommendations
Action
Notify team & email report
Approval gate
Publish to WordPress
Waits for an owner or admin

Ready to try it on your own site?

Start with the Free plan, or try a paid plan free for 14 days. No credit card required to get started.