Local SEO

Get found by customers near you.

Local search rewards businesses that are clear and consistent about who they are and where they operate. SeoTools helps you publish accurate structured data, track rankings in your market and keep your site technically healthy.

Start free See pricing

Local SEO tools are included from the Professional plan; the schema generator is free.

tools › schema generatorIllustrative preview

Sample Bakery & Café

12 Example Street · Open until 18:00

Valid LocalBusiness

{
  "@type": "LocalBusiness",
  "name": "Sample Bakery & Café",
  "telephone": "+1-555-0100",
  "address": {
    "@type": "PostalAddress",
    "streetAddress": "12 Example St"
  },
  "openingHours": "Mo-Sa 08:00-18:00"
}

Why it matters

What you get with Local SEO

LocalBusiness schema

Generate valid JSON-LD with address, phone, opening hours and geo coordinates.

Validate markup

Check structured data for syntax errors and missing required properties.

Local rankings

Track keywords in the country you serve, on desktop and mobile.

Healthy location pages

Audit location pages for titles, canonicals, broken links and more.

Capabilities

What’s included

LocalBusiness JSON-LD generator (free tool)

Structured data validator for required and recommended properties

Country-level rank tracking (via SERP data provider)

Site audits for location and service pages

Business-listing and NAP consistency audits — on our roadmap

Where the data comes from

Schema generation and validation run inside SeoTools. Local ranking data requires a connected SERP provider. Listing audits are not available yet and are marked as coming soon in the app.

Get started in three steps

1
Describe your business
Name, address, phone, hours and service area.
2
Publish structured data
Add the generated JSON-LD to your site and validate it.
3
Track local visibility
Monitor the keywords your local customers search for.