Backlink analysis

Understand the links behind your rankings.

See who links to you and to your competitors. Review referring domains and anchor text, save snapshots for your projects and keep an eye on new and lost links.

Backlink analysis is included from the Professional plan.

Illustrative preview
Referring domains
318
New / lost (30d)
+24 / −7
Anchor text
brand name42%
example.com23%
seo audit guide14%
click here9%
other12%
Latest changes
blog.example.orgnew
news.sample.netnew
directory.testlost
review-site.examplenew
Why it matters

What you get with Backlinks

Referring domains

Understand the breadth of your link profile, not just the raw link count.

Anchor text

Spot over-optimized or irrelevant anchors before they become a problem.

New & lost

Track links you gained and lost between snapshots for each project.

Any domain

Look up competitors to find the sites that link to them but not to you.

Capabilities

What’s included

Backlink profile lookup for any domain
Referring domains and anchor text distribution
Project snapshots with new / lost link tracking
Where the data comes from

Backlink data comes from a connected data provider such as DataForSEO. When none is connected, SeoTools shows an explanation — never estimated numbers.

Get started in three steps

  1. 1

    Enter a domain

    Your own site or any competitor.

  2. 2

    Review the profile

    Referring domains, anchors and link details.

  3. 3

    Track over time

    Save snapshots to your project to follow new and lost links.

Try Backlinks on your own website

Create a free account in under a minute. No credit card required — upgrade only when you need more.